When to post when… lessons from HubSpot

Here is my Twitter transcript of the HubSpot Webinar I just attended. It was run by @danzarrella and was really fabulous. I really recommend @HubSpot

It’s Twitter… so start reading from the bottom…

Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Blog is at http://taliashewrote.com and I promise to post 32 times a day and email you 20 times a month. πŸ˜‰ #timesci

Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Thanks for the new follows and blog subscriptions! Looking forward to interacting with you all!

Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Hey @EXConnection – The most retweetable time for @Exconnection is 12AM on Monday (EST).

Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@danzarrella do we all have to press play at the same time? #timesci
Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@danzarrella haha, thanks! #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
@danzarrella Super fab webinar! Thanks! I wrote my thesis on content delivery and measurement. Would love to chat sometime about data
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
The most retweetable time for @thdpr is at 1PM on Wednesday. What’s yours? http://tweetwhen.com #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Change the tweet based on timing. 1st blog post name & link, 2nd pull quote & link, 3rd new quote & link #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Hahah… “get to the Twitter” #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Thanks to @danzarrella for the great information #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
http://TweetWhen.com – find most ReTweetable days and times #timesci
Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@samanthamcgarry yup… and bathing kids… and drinking a glass of wine! πŸ™‚ #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@spoondj Oh hells yeah #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
“If it don’t make dollars, it don’t make sense.” #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Takeaway: Blog more frequently #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
posting 20-30 times a day get HUGE responses… tons of views #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Posting more than once a day can really offer benefit #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
First few emails when they subscribe are where the high value offers should be. Get the newest subscribers bought in #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Don’t be afraid of unsubscribers #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Takeaway: Send more email. #timesci

Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
what was his email again? #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
If they don’t want to hear your message, they will unsub no matter what. More emails won’t change that. #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Unsubscribe rates are highest at once a month. Then the unsub rates stabilize… you can send more often. #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
email- can experiment with sending at different days and times #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Email- effect of sending frequency on clickthru rate: Up to about 11 emails a month doesn’t drop your clickthru rate #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Someone sent 20 emails a month!!!! #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Takeway: Send emails VERY early in the morning #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Takeaway: Experiment with emailing on weekends #timesci

Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
email- clicks: Weekends are when MOST clicks happen. #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Email- opened early in the morning #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Email- vs. during the week when they just dump them #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Email- opens per day … HIGHER on the weekends! Wow. Emails get more attention on the weekends. They actually read them. #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Email – bounce rates are higher on the weekends too #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Email – more people click abuse or spam on newsletters on the weekends or btw 4am-9am #timesci
Donna Cicotte

donnacicotte Donna Cicotte

by thdpr
@#TimeSci – FB Shares between 12 a.m. and 3 a.m. work best.
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
When do you read email? Mostly in the morning. Huge drop off at night. But 50% still check email at night #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Also, FB – people share at 1,2,3 am (eastern) #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
FB shares peak in the morning 8am to 11am eastern #timesci
Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@WendyKinney Same inbox… not necessarily same email.
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
80% of people DON’T have separate inboxes for work and personal. #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Takeaway: Weekends are best for Facebook sharing. #timesci

Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
FB volume of posts is higher on the weekdays not weekend. FB shares is higher on the weekends.Why? 50% of companies block FB @ work #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Takeaway: Don’t crowd your content. #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
FB post per day – pages who post EVERY OTHER DAY had more likes… DAMN that is a revelation to me! #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Not focusing on more followers… focusing on driving traffic to your site #timesci

Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
How many links tweeted per hour? Click through rate drops the more links you post in one hour #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Followers peak at 22 tweets/day — don’t be afraid to tweet more! #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
How much more? What is annoying? 30 copies of one tweet? #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Takeaway: Tweet more. #timesci

Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
After dinner is made, kids are in bed. Take some time to think about it #myowndata #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
I found that if my audience is moms but they work, I have to think about when they could get to the computer. #myowndata #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
People click at night too… don’t discount posing at night. #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
How many times should you repost on twitter so the max # of people see it? #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
~50% of US population lives in Eastern Time Zone & 30% live in the Central zone = post based on ETZ unless ur audience is in Cali. #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
2pm – 5pm ET late in the week is the “most retweetable” time #timesci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
#timesci Late in the day and week is the most retweetable time
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
No bit.ly is Libya. I use jewi.sh #timesci
Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@ashleymszeremet I’ve actually heard weekend and fridays because computer and internet usage goes down. #TimeSci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
momma needs an external second monitor… #TimeSci
Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@CarriBugbee hahaha! True #TimeSci
Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@MassMarotta right and they aren’t consistently successful and give the others a bad name #TimeSci
Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@JPotestivo Amen. Though you want to… #TimeSci

Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@odatomarketing Me too… #TimeSci strategist is much more realistic
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Identify authoritatively… just don’t say guru or that you know everything about sm. #TimeSci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
because you can’t make things magically happen. It isn’t like coding… the same thing doesn’t work every time… #TimeSci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Don’t call yourself a guru… I agree… #TimeSci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
24k people on this webinar? Clearly it is needed! SM timing with @hubspot #TimeSci
HubSpot

HubSpot HubSpot

by thdpr
24,000 people have registered for today’s #timesci Science of Timing webinar! http://bit.ly/etKZ3B

Talia Davis - Χ˜ΧœΧ™Χ”

thdpr Talia Davis – Χ˜ΧœΧ™Χ”

@andrewphelps WHEW! okay, thought it was just me! @hubspot #TimeSci
Talia Davis - Χ˜ΧœΧ™Χ”
thdpr Talia Davis – Χ˜ΧœΧ™Χ”
Signing on to @hubspot ‘s webinar for social media timing #TimeSci
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  1. […] to every established service and our minds in the clouds imagining what could be next. In a recent Science of Timing webinar from the great company, HubSpot, we talked about how often and when you should post to […]

  2. […] to every established service and our minds in the clouds imagining what could be next. In a recent Science of Timing webinar from the great company, HubSpot, we talked about how often and when you should post to […]

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