I do not understand why... but I love this commercial. It stands out, it's creative... It actually makes me want to check out Kia... which I would never do otherwise... Nice work, David and Goliath![youtube=http://www.youtube.com/watch?v=kfJnqbudMzs&hl=en_US&fs=1?color1=0x5d1719&color2=0xcd311b]