When to post when... lessons from HubSpot

Here is my Twitter transcript of the HubSpot Webinar I just attended. It was run by @danzarrella and was really fabulous. I really recommend @HubSpotIt's Twitter... so start reading from the bottom...

Talia Davis - טליה
thdpr Talia Davis - טליה
Blog is at http://taliashewrote.com and I promise to post 32 times a day and email you 20 times a month. ;) #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Thanks for the new follows and blog subscriptions! Looking forward to interacting with you all!
Talia Davis - טליה
thdpr Talia Davis - טליה
Hey @EXConnection - The most retweetable time for @Exconnection is 12AM on Monday (EST).
Talia Davis - טליה
thdpr Talia Davis - טליה
@danzarrella do we all have to press play at the same time? #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@danzarrella haha, thanks! #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@danzarrella Super fab webinar! Thanks! I wrote my thesis on content delivery and measurement. Would love to chat sometime about data
Talia Davis - טליה
thdpr Talia Davis - טליה
The most retweetable time for @thdpr is at 1PM on Wednesday. What's yours? http://tweetwhen.com #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Change the tweet based on timing. 1st blog post name & link, 2nd pull quote & link, 3rd new quote & link #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Hahah... "get to the Twitter" #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Thanks to @danzarrella for the great information #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
http://TweetWhen.com - find most ReTweetable days and times #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@samanthamcgarry yup... and bathing kids... and drinking a glass of wine! :) #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Talia Davis - טליה
thdpr Talia Davis - טליה
@spoondj Oh hells yeah #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
"If it don't make dollars, it don't make sense." #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Blog more frequently #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
posting 20-30 times a day get HUGE responses... tons of views #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Posting more than once a day can really offer benefit #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
First few emails when they subscribe are where the high value offers should be. Get the newest subscribers bought in #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Don't be afraid of unsubscribers #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Send more email. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
what was his email again? #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
If they don't want to hear your message, they will unsub no matter what. More emails won't change that. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Unsubscribe rates are highest at once a month. Then the unsub rates stabilize... you can send more often. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
email- can experiment with sending at different days and times #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email- effect of sending frequency on clickthru rate: Up to about 11 emails a month doesn't drop your clickthru rate #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Someone sent 20 emails a month!!!! #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeway: Send emails VERY early in the morning #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Experiment with emailing on weekends #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
email- clicks: Weekends are when MOST clicks happen. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email- opened early in the morning #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email- vs. during the week when they just dump them #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email- opens per day ... HIGHER on the weekends! Wow. Emails get more attention on the weekends. They actually read them. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email - bounce rates are higher on the weekends too #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email - more people click abuse or spam on newsletters on the weekends or btw 4am-9am #timesci
Donna Cicotte
donnacicotte Donna Cicotte
by thdpr
@#TimeSci - FB Shares between 12 a.m. and 3 a.m. work best.
Talia Davis - טליה
thdpr Talia Davis - טליה
When do you read email? Mostly in the morning. Huge drop off at night. But 50% still check email at night #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Also, FB - people share at 1,2,3 am (eastern) #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
FB shares peak in the morning 8am to 11am eastern #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@WendyKinney Same inbox... not necessarily same email.
Talia Davis - טליה
thdpr Talia Davis - טליה
80% of people DON'T have separate inboxes for work and personal. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Weekends are best for Facebook sharing. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
FB volume of posts is higher on the weekdays not weekend. FB shares is higher on the weekends.Why? 50% of companies block FB @ work #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Don't crowd your content. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
FB post per day - pages who post EVERY OTHER DAY had more likes... DAMN that is a revelation to me! #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Not focusing on more followers... focusing on driving traffic to your site #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
How many links tweeted per hour? Click through rate drops the more links you post in one hour #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Followers peak at 22 tweets/day -- don't be afraid to tweet more! #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
How much more? What is annoying? 30 copies of one tweet? #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Tweet more. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
After dinner is made, kids are in bed. Take some time to think about it #myowndata #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
I found that if my audience is moms but they work, I have to think about when they could get to the computer. #myowndata #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
People click at night too... don't discount posing at night. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
How many times should you repost on twitter so the max # of people see it? #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
~50% of US population lives in Eastern Time Zone & 30% live in the Central zone = post based on ETZ unless ur audience is in Cali. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
2pm - 5pm ET late in the week is the "most retweetable" time #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
#timesci Late in the day and week is the most retweetable time
Talia Davis - טליה
thdpr Talia Davis - טליה
No bit.ly is Libya. I use jewi.sh #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@ashleymszeremet I've actually heard weekend and fridays because computer and internet usage goes down. #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
momma needs an external second monitor... #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
@CarriBugbee hahaha! True #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
@MassMarotta right and they aren't consistently successful and give the others a bad name #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
@JPotestivo Amen. Though you want to... #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
@odatomarketing Me too... #TimeSci strategist is much more realistic
Talia Davis - טליה
thdpr Talia Davis - טליה
Identify authoritatively... just don't say guru or that you know everything about sm. #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
because you can't make things magically happen. It isn't like coding... the same thing doesn't work every time... #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
Don't call yourself a guru... I agree... #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
24k people on this webinar? Clearly it is needed! SM timing with @hubspot #TimeSci
HubSpot
HubSpot HubSpot
by thdpr
24,000 people have registered for today's #timesci Science of Timing webinar! http://bit.ly/etKZ3B
Talia Davis - טליה
thdpr Talia Davis - טליה
@andrewphelps WHEW! okay, thought it was just me! @hubspot #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
Signing on to @hubspot 's webinar for social media timing #TimeSci

Drumroll please...

It's been approved. I just received this touching email from the dean and my department -So warm and kind...THIS IS AN AUTOMATIC MESSAGEYour Capstone Project has been approved by your department.CONGRATULATIONS on your accomplishment!University College************************************

Student Name: Davis, TaliaSchool: University CollegeDepartment: Organiz & Prof CommunicationDegree Name:  Master of Professional StudiesType: CapstoneTHIS IS AN AUTOMATIC EMAIL NOTIFICATION

The Final and Official Iteration of My Capstone

Well.... here it is folks! The final edition of my Capstone. After an intense 10 weeks of writing and then 4 weeks prior of writing the proposal, it is complete.Here is an excerpt from the paper -

Abstract Social media and inbound marketing have been on the receiving end of muchhype in the past five years. Due to the rapid growth of Internet usage,companies find themselves needing to stay current and develop newmarketing tactics. This is especially true for companies whose product is thecontent they deliver electronically through their Web site. The initial depictionof online social media marketing as an easy and cheap/free solution hasproven to be inaccurate. Many companies find themselves lacking for a wayto measure successes with these new tactics that provides an accuratepicture of the success or failure of their online initiatives. This study surveyedconsumer behavior and evaluated extensive historical analytics with theobject of finding a uniform way to measure success. However, the outcomeproves that as of yet there are no definitive measurement tactics but thereare clear best practices to capitalize on success.

If you are interested in reading it in it's full 57 page glory, use this link - Talia Davis CapstoneI welcome feedback and you are welcome to use parts of it as long as it is attributed to me!

Capstone – Now I Need YOUR Help!

Hello! So I am in the data collection phase of this capstone and I need everyone's help.

I told my advisors that I have pretty good digital reach and a nice online network, now I have to prove it. I need at least 100 responses to this survey or my data isn't really valid.

PLEASE take this survey and have your friends do it as well. It isn't very long or intrusive, I promise!!! Please take it asaps!

http://www.surveymonkey.com/s/TaliasCapstone

Thanks!

Lacking Something...

I have been a very bad blogger.Beyond being busy with Patheos work and my personal thesis for my Masters, there have been a couple other things going on. This year the Omer was particularly poignant. The Omer is a time when you should be reflecting on your life and working on personal growth but amidst that, I was asked to pray the section Resh of the 119 Psalm. Long story short, when someone is sick you read Psalm 119 and since it is so long, you read the letters that correspond to their Hebrew name. Resh goes like this -

קנג רְאֵה-עָנְיִי וְחַלְּצֵנִי:    כִּי-תוֹרָתְךָ, לֹא  שָׁכָחְתִּי. 153 RESH. O see mine affliction, and rescue me; for I do not forget Your law.
קנד רִיבָה רִיבִי, וּגְאָלֵנִי;    לְאִמְרָתְךָ חַיֵּנִי. 154 Plead Thou my cause, and redeem me; quicken me according to Your word.
קנה רָחוֹק מֵרְשָׁעִים יְשׁוּעָה:    כִּי חֻקֶּיךָ, לֹא  דָרָשׁוּ. 155 Salvation is far from the wicked; for they seek not Your statutes.
קנו רַחֲמֶיךָ רַבִּים יְהוָה;    כְּמִשְׁפָּטֶיךָ חַיֵּנִי. 156 Great are Your compassions, O LORD; quicken me as is Your will.
קנז רַבִּים, רֹדְפַי וְצָרָי;    מֵעֵדְו‍ֹתֶיךָ, לֹא נָטִיתִי. 157 Many are my persecutors and mine adversaries; yet have I not turned aside from You.
קנח רָאִיתִי בֹגְדִים, וָאֶתְקוֹטָטָה--    אֲשֶׁר אִמְרָתְךָ,  לֹא שָׁמָרוּ. 158 I beheld them that were faithless, and strove with them; because they observed not Your word.
קנט רְאֵה, כִּי-פִקּוּדֶיךָ אָהָבְתִּי;    יְהוָה, כְּחַסְדְּךָ  חַיֵּנִי. 159 O see how I love Your precepts; quicken me, O LORD, according to Your loving-kindness.
קס רֹאשׁ-דְּבָרְךָ אֱמֶת;    וּלְעוֹלָם, כָּל-מִשְׁפַּט  צִדְקֶךָ. 160 The beginning of Your word is truth; and all Your righteous ordinance endure for ever.

So every night for 40 days, during my 49 day Omer, I prayed this psalm with a woman named Abbie in my mind. I don't know Abbie but her case has been well publicized of late. After undergoing fertility treatments to finally have children, the hospital screwed up and nicked her. She lost so much blood and is now a "vegetable." Her "husband" divorced her and took her triplets and will not allow her to see them.So I am davvening about myself and I am davvening about Abbie... and I realized any of us could be Abbie. It is so silly to say and I know everyone says it when something like this happens but we have to remember that every day is special. Every time I hug my dearest friend's 5 little girls, every time my brother and I go to the theatre, every time my dad calls me just because he is thinking about me. Those moments are precious.I have many, many, many friends who are pregnant right now, a few getting married and someone asked me, "Isn't it hard to be single and see your friend's finding happiness in relationships?" The thought hadn't occurred to me. Whether it is a friend I saw yesterday or I haven't seen for 10 years, I am genuinely thrilled for them and I love living it with them on Facebook or their blogs.Life is too short and those moments too precious to spend all your time being angry, sad, disappointed, or mad. So I had my Omer hibernation... and I will have my thesis hibernation for a while this summer (7 weeks to research and write... hair pulling begins... now!) but I will try to remember to enjoy something every day.Let me share with you what I am enjoying this week. Rashi's Daughters. If you haven't read this series, I highly recommend it. I am so enjoying learning Talmud while I read it, it has even changed the way I am approaching some of my education. It is a series to savor.I hope you find your enjoyment this week.P.S. Here's my everyday enjoyment! My beautiful faux nieces.

Who couldn't smile with these beauties in their life!

Social Media Experterie…

Yeah, I know that isn't a word. :)

I have been working on my Capstone proposal for the culmination of my Master's degree lately. It is do super soon... and I am just about to wrap up the proposal process. (Now I just have to cut 1000 words... yeah, I'm wordy, we know that right?)

I came across this article on Twitter. I was initially attracted to it because I am a HUGE Sarah Evans fan (I started following her years ago and was very impressed by her ideas). But the other really interesting thing about this article was that I was writing about this very topic.

Too many people calling themselves Social Media _____ (insert platitude here) - guru? expert? ideologue? evangelist?

Fact of the matter is... we are all still trying to figure out the best ways to use social media and inbound marketing. You can have it all figured out and then Myspace becomes "dorky" and Facebook is the new hot thing. Social media and inbound marketing is fluid and ever changing. None of us can really call ourselves experts yet... especially people who were tapped to be the social media point person BECAUSE they have a Facebook profile. Now, nothing against those people (because I was one of them and innovated SM for my organization because I was the only one familiar with it) but it take more than that to understand SM and how to use it.

In completing my Masters in PR & Marketing, one thing that surprised me was job definitions of PR people... one book said 50% of our job is research. There is an impression that you aren't working if you aren't typing press releases or making phone calls, the reality is that we must spend time on the internet and on these tools to innovate.

Here is the article that I was talking about - Is your social media expert really an expert?

I love their bullets... what do you think? My SM professor liked #24 particularly...

Masters Degree and Final Capstone

Hey all -

So I am in the depths of hell that is the research proposal for my Master's Capstone (kinda like a thesis).

My topic revolves around social media measurement. Currently, I am working on the proposal but once I get into the actual paper, I am hoping to reach into my digital network and get advice or opinions from you all.

Some of my twitter followers have expressed and interest in the process and so I will be blogging about it here. If you are interested in following my process, I will be tagging these posts with the tag - Capstone.

If you are not interested... well... sorry. ;) I promise to keep up my odd and varied posting.