Marketing Directors Targeted in Scam|Spam

 I did start this as a place to talk business and here is a perfect thing to discuss... If you have the word marketing in your title, beware!I received this email today at my business email address:

From: Matthew T. Keener [mailto:matthew@cmo-summit.org] Sent: Monday, August 13, 2012 7:33 AM To: Talia Davis Subject: Talia, let me know if you can participateHi Talia, hope you are well. On behalf of our Board, I wanted to personally invite you into The CMO Summits because of your key role and experience.The CMO Summits is an invitation-only group comprised of the very best CMOs and Marketing executives and visionaries. We meet monthly by teleconference to exchange what is working, what is not, strategies and ideas. It is a confidential forum with dedicated groups of other successful CMOs and Marketing leaders whose only agenda is to help each other outperform. Our meeting schedule is at cmo-summit.orgI am certain you will find the experience both enjoyable and useful in your efforts. Please take a look and let me know of your decision or relay if you think another is more appropriate. Thanks Talia.Truly, Matthew T. Keener CMO Summits The Organization of CMOs and Marketing Executives cmo-summit.orgThis message is confidential and intended only for the original recipient. If you have received this message in error, please delete it or mail us back if you no longer wish to receive further email. If any follow-up is needed I show your contact information as: Talia Davis, ******@*******.org Allied Jewish Federation ***-***-**** and you may also reach us at 1200 Abernathy Rd, Atlanta Georgia 30328 or through the contact page of our site.

Wow... sounds cool, right? Well, when you click on the link you are taken to a URL parking lot.

Well, being the inquisitive person I am... I started google-ing. Turns out, there may have actually been a real CMO Summit in 2010. It's website is here - www.cmosummit.org and they list Accenture, Jigsaw, Denny's, Farmer's Insurance, Jeep, Motorola, Nokia, Orbits, Subway, Wells Fargo, AAA, ADP... I am listing these all here in the hopes that these brands monitor their brand and see this blog and that they know that this other website is using their name.

So CMO Summit sounded kinda cool. I wrote the Matthew back and told him that his links were bunk and to provide more information if he wants me to be interested... Then I dug some more...

Here is the WhoIs listing for CMO-Summit.org:

Continuing to google, I find this website - altlink.org/cmosummit/main.htm - hum, altlink is not a very reassuring start to a web address. They seem to use quotes from famous people (Bill Gates for example) but there is no evidence that they are members... oh yeah, I didn't mention... they want you to join for $1250 a year to access their conference calls and networking. Well, since it took me nearly an hour to unearth this website (by searching the addresses provided) I don't know how extensive their networking is. It appears to be a part www.bizsummits.org which has a list of 3,500 orgs that they say work with them. Again, extensive and 'impressive' but the website is generic and really provides little information.

However, I have found these blogs saying the whole process is a scam:

 

PLEASE NOTE: I am presenting information here. Information that I feel is pertinent to my fellow marketers. Some of these may be legit businesses but there are practices that I feel are spammy or scammy and make them suspect to me. These are my own opinions.

 

UPDATE:

I was recently threatened by the CEO of Biz Summits. To read this, click here.

Creating A Return On An Investment...

ROI - in business ROI stands for return on investment... And that is exactly what Lynn Schusterman got from the recent ROI Community Summit in Jerusalem, a return on her investment of the future of the Jewish people.From June 10-14, I attended this summit in Jerusalem with 150 other young Jewish innovators. Out of 600 applications, we were selected as connectors and creators, entrepreneurs and catalysts. From the United States, Israel, England, South Africa, Latvia, Brussels, Turkey, and even Uganda, we represented 30 countries. As a community, we descended on Jerusalem to sharpen our skills and pitch new projects or refine old ideas. I instantly connected with the local director of AIPAC in Dallas, an experiential journalist from London, an event promoter from NYC, a guy working to get the Israeli flag and a Torah on the moon, a woman running a speakeasy and kosher, organic, and locally grown restaurant from her Brooklyn home, a leader in the National Young Leadership Cabinet (NYLC) in Atlanta, and a Chabad rabbi. I also got to spend time with Boulder's very own Jonathan Lev, the executive director of the Boulder JCC. All I can say is, "yeah, that happened." Words seem so inadequate to express this experience.We spent five days connecting and creating. Part of the program was the opportunity to present a concept that you want to develop and then crowd-source it to get support, help developing it, and potentially funding. This year 50 ideas were posted to the site IdeaScale and for the first time, the world could vote for them. The top three ideas and their creators had the opportunity to pitch the idea to four celebrity judges. Danna Azrieli - chair of the Azrieli Foundation in Israel. Noa Tishby - actress, producer, model, and non-profit spokeswoman. Yossi Abramowitz - one of the 50 most influential Jews in the world in 2011 & 2012 according to the Jerusalem Post. President and co-founder of the Arava Power Company. Yossi Vardi - an Israeli high-tech entrepreneur.I highly encourage you to go to roisummit2012.ideascale.com and look at what came out of this conference. And yes, I did pitch an idea. One that my co-worker at the Allied Jewish Federation of Colorado, Melissa Scholten-Gutierrez and I have been developing. It is called Tikkun Platoon. This is flash mob philanthropy, where collective identity meets collective responsibility to affect social change.  I hope that with the help of the ROI community, this dream will become a reality soon!The amazing thing about ROI is that it is not just a conference, it's a community. I am now a part of something big, with some 800 ROI'ers across the world, we have access to each other and our talents and microgrant funding for projects. The goal is that through a 1000 ROI'ers, we will reach 1 million people. And it is happening. You may be familiar with G-dcast.com, the weekly parsha videos online or Moshe House? These are both concepts born from ROI. Judging by the brilliance that was posted on IdeaScale, there will be many more.At the end of the day, though, my favorite moment happened on the last day. Lynn Schusterman, who made it possible for me to be at ROI, and I sat together after a morning session and we did our yarn crafts together and chatted. She, knitting a scarf for her grandchildren. I, crocheting a scarf for my friend. We discussed technology and yarn and knitting and the beauty of Colorado. And that is what ROI is about, finding people with similar interests and connecting... Even if there is an age difference.See my ROI profile at http://www.roicommunity.org/users/talia-davis-haykin

New Facebook Timeline

So Facebook is finally rolling out the new Timeline feature for personal pages. It's very exciting and I am sure will piss off a few people. The people over at Facebook have a nice tutorial here - Introducing Timeline - on how it all works.So I moved my profile over today and one of the neat features is the cover photo. In addition to your profile picture, which stays as your avatar around the site, you have a large photo at the top. It's a neat feature that I have been playing with but I think it will still need some tweaking from the Facebook folks. You can't resize your photo in Facebook, just drag it to move it. So if it is a large picture you will end up cutting some of the picture off... which led me to edit some pictures to fit nicely. Another challenge is that it seems that no matter how high quality your picture is, it still comes out a bit grainy and pixelated.Okay, back to the size issue. So the size for the cover photo is 840 x 310 pixels. It's short and long but you can do it. I made a few examples of how to utilize this new feature. Currently, I have one up for the holidays... in fact, it is the image I used for my holiday cards. I made another to promote my blog. I made two more from cool pictures that I took in Israel. Some people have been getting very crafty with theirs and maybe I will try that out as well.Here is a great blog for Photoshop users on how to layout your cover photo and integrate your profile picture - TechXT .Also Mashable offers a great tutorial and ideas on this new option as well - Mashable.Below are a few of my new cover photos for Facebook. If you want to get Timeline before the major roll out on December 22, find a friend with it and it gives you the option to switch over. Do be aware, Timeline does change some of the privacy settings. Check the activity log and other places for your settings and ENJOY!

When to post when... lessons from HubSpot

Here is my Twitter transcript of the HubSpot Webinar I just attended. It was run by @danzarrella and was really fabulous. I really recommend @HubSpotIt's Twitter... so start reading from the bottom...

Talia Davis - טליה
thdpr Talia Davis - טליה
Blog is at http://taliashewrote.com and I promise to post 32 times a day and email you 20 times a month. ;) #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Thanks for the new follows and blog subscriptions! Looking forward to interacting with you all!
Talia Davis - טליה
thdpr Talia Davis - טליה
Hey @EXConnection - The most retweetable time for @Exconnection is 12AM on Monday (EST).
Talia Davis - טליה
thdpr Talia Davis - טליה
@danzarrella do we all have to press play at the same time? #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@danzarrella haha, thanks! #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@danzarrella Super fab webinar! Thanks! I wrote my thesis on content delivery and measurement. Would love to chat sometime about data
Talia Davis - טליה
thdpr Talia Davis - טליה
The most retweetable time for @thdpr is at 1PM on Wednesday. What's yours? http://tweetwhen.com #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Change the tweet based on timing. 1st blog post name & link, 2nd pull quote & link, 3rd new quote & link #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Hahah... "get to the Twitter" #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Thanks to @danzarrella for the great information #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
http://TweetWhen.com - find most ReTweetable days and times #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@samanthamcgarry yup... and bathing kids... and drinking a glass of wine! :) #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Talia Davis - טליה
thdpr Talia Davis - טליה
@spoondj Oh hells yeah #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
"If it don't make dollars, it don't make sense." #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Blog more frequently #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
posting 20-30 times a day get HUGE responses... tons of views #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Posting more than once a day can really offer benefit #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
First few emails when they subscribe are where the high value offers should be. Get the newest subscribers bought in #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Don't be afraid of unsubscribers #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Send more email. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
what was his email again? #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
If they don't want to hear your message, they will unsub no matter what. More emails won't change that. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Unsubscribe rates are highest at once a month. Then the unsub rates stabilize... you can send more often. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
email- can experiment with sending at different days and times #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email- effect of sending frequency on clickthru rate: Up to about 11 emails a month doesn't drop your clickthru rate #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Someone sent 20 emails a month!!!! #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeway: Send emails VERY early in the morning #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Experiment with emailing on weekends #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
email- clicks: Weekends are when MOST clicks happen. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email- opened early in the morning #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email- vs. during the week when they just dump them #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email- opens per day ... HIGHER on the weekends! Wow. Emails get more attention on the weekends. They actually read them. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email - bounce rates are higher on the weekends too #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Email - more people click abuse or spam on newsletters on the weekends or btw 4am-9am #timesci
Donna Cicotte
donnacicotte Donna Cicotte
by thdpr
@#TimeSci - FB Shares between 12 a.m. and 3 a.m. work best.
Talia Davis - טליה
thdpr Talia Davis - טליה
When do you read email? Mostly in the morning. Huge drop off at night. But 50% still check email at night #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Also, FB - people share at 1,2,3 am (eastern) #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
FB shares peak in the morning 8am to 11am eastern #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@WendyKinney Same inbox... not necessarily same email.
Talia Davis - טליה
thdpr Talia Davis - טליה
80% of people DON'T have separate inboxes for work and personal. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Weekends are best for Facebook sharing. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
FB volume of posts is higher on the weekdays not weekend. FB shares is higher on the weekends.Why? 50% of companies block FB @ work #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Don't crowd your content. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
FB post per day - pages who post EVERY OTHER DAY had more likes... DAMN that is a revelation to me! #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Not focusing on more followers... focusing on driving traffic to your site #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
How many links tweeted per hour? Click through rate drops the more links you post in one hour #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Followers peak at 22 tweets/day -- don't be afraid to tweet more! #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
How much more? What is annoying? 30 copies of one tweet? #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
Takeaway: Tweet more. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
After dinner is made, kids are in bed. Take some time to think about it #myowndata #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
I found that if my audience is moms but they work, I have to think about when they could get to the computer. #myowndata #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
People click at night too... don't discount posing at night. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
How many times should you repost on twitter so the max # of people see it? #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
~50% of US population lives in Eastern Time Zone & 30% live in the Central zone = post based on ETZ unless ur audience is in Cali. #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
2pm - 5pm ET late in the week is the "most retweetable" time #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
#timesci Late in the day and week is the most retweetable time
Talia Davis - טליה
thdpr Talia Davis - טליה
No bit.ly is Libya. I use jewi.sh #timesci
Talia Davis - טליה
thdpr Talia Davis - טליה
@ashleymszeremet I've actually heard weekend and fridays because computer and internet usage goes down. #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
momma needs an external second monitor... #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
@CarriBugbee hahaha! True #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
@MassMarotta right and they aren't consistently successful and give the others a bad name #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
@JPotestivo Amen. Though you want to... #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
@odatomarketing Me too... #TimeSci strategist is much more realistic
Talia Davis - טליה
thdpr Talia Davis - טליה
Identify authoritatively... just don't say guru or that you know everything about sm. #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
because you can't make things magically happen. It isn't like coding... the same thing doesn't work every time... #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
Don't call yourself a guru... I agree... #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
24k people on this webinar? Clearly it is needed! SM timing with @hubspot #TimeSci
HubSpot
HubSpot HubSpot
by thdpr
24,000 people have registered for today's #timesci Science of Timing webinar! http://bit.ly/etKZ3B
Talia Davis - טליה
thdpr Talia Davis - טליה
@andrewphelps WHEW! okay, thought it was just me! @hubspot #TimeSci
Talia Davis - טליה
thdpr Talia Davis - טליה
Signing on to @hubspot 's webinar for social media timing #TimeSci

Mad Men contest part deux

Okay, so I don't want to cast aspersions on this process but...

The voting has been crazy. Doing my super-PR girl thing, I got the word out there about me. There have been over 500 clicks on my link - bit.ly/adgal (which is why I use bit.ly, they let you track clicks) but I am landing on the 8 or 9 page! EVERYONE in the contest has only 2 stars with the exception of one girl. She has three stars and has been sitting pretty as #1 in the contest for over a week. That is pretty strange considering that no one has stayed that steady in this game. Her shot is alright but I doubt she has more friends voting than all the rest of us who have been blogging, Facebooking and Tweeting about it. I am pretty positive that the only people who have been voting are friends of contestants and Maddicts. It is clear that everyone is going around ranking themselves a 5 and everyone else a 1. This, though logical, seems silly and unfair. There are pictures that do not capture the essence of this competition ranking in the top 20, and that is silly!

It's turned into one big f-you fest and I don't like that. It's who's friend network is bigger and who can find auto-voting software to outsmart AMC. :( Very disappointing.

I hope the powers that be take a good look at the votes before picking the winners.

All that being said, I am not a sore loser. I had fun doing this and would do it again and I do, desperately want to play in the costume room for the show sometime (okay, maybe the props too).

So please, vote for me. We have until Monday. Again, my link is bit.ly/adgal

Mad Men Contest

So the BRILLIANT minds behind Mad Men and the clothing line, Banana Republic have come up with a fab contest.

Submit your best "Mad look" and win a walk on role one Mad Men...

Well, since I A. am addicted to Mad Men and B. am a Mad Ave gal myself (okay, not NYC but I am a PR/Marketing professional in Denver) and C. have a very special affinity for the 50's/early 60's... especially in fashion, I am entering the competition.

I will send out the link to my page when I submit so stay tuned. AND please vote for me! :) After looking at the 400 or so pics they have up now, I am confident in my photo shoot! :)

The Twitter Revolution

Well, it has officially happened. Twitter has taken over the world.

In the past week, I have had 10 friends join twitter who were anti-tweet before. Why the change? Why now?

The Denver Post ran an article in the Sunday A&E section about Twitter - http://www.denverpost.com/entertainment/ci_11899588
And on March 3rd they ran this Twitter article - http://www.denverpost.com/entertainment/ci_11826126
Two articles about Twitter in less than two weeks!!!!

Clearly, the press is jumping all over twitter and as it comes out that John Mayer is tweeting nasty about Jennifer Aniston during a concert or Shaq clearly doesn't know how to spell because his tweets are illegible, Twitter has become fodder for the mainstream. AND it is becoming a news source. People in the plane that crashed into the Hudson were tweeting live from the sinking plane and on the ferries. CNN's news isn't breaking anymore because I read it from the people who are experiencing it on Twitter.

Twitter caught my attention in the middle of 2007. At this point I can't remember who urged me to sign up but I had an account and then I read a story about an American kid in Egypt who got thrown in jail. He tweeted, "Arrested" and kept the world updated with his short tweets. The country was mobilized on his behalf in just a few hours and he was released. All because someone, his Tweeps, found out that he was in jail. I wonder how Twitter will figure into court cases and missing persons searches... "Well, Captain, she tweeted that she was meeting a guy out on cty rd 4 at 11:37pm and hasn't been heard from since." That plus GPS in cell phones should help locate missing tweeters.

But back to why the surge in members. I blame Facebook. So we all know by now that Facebook changed their interface and there are articles all over the web about how much it sucks and what people like or don't like (and then there are the people who don't really understand the Web 2.0/3.0 revolution and make up for it by calling those of us who do understand front end and back end systems and all that idiots and dorks and time wasters... I bet you in a month or two they will be calling us to help them get set up on Twitter or Facebook). I'm not here to discuss the pros and cons of it (because frankly, I don't have the time to and it was done really well here - http://www.alternet.org/story/131866) but I think that the new "Twitter-like" Facebook interface helped make Twitter go mainstream but pissed off the Facebookers.

Here's the logic -
Facebook users who are Twitter users saw the similarities immediately. SO we all started Status Updating that and talking about how much we disliked it. That plus the abundance of media coverage about Twitter pushed these people over the edge and they signed up.

Now, I will say that of these people who just registered, many have only tweeted once and the tweet read something like, "Trying this Twitter thing out" or "Signing up for Twitter!" But that's okay guys, just hang in there. I think it was a full year after signing up that I got Twitter-active (now I have 600 some followers and well over 2,000 tweets, I average 16 tweets a day). It took going to the NPAC arts conference in Denver last year to really get me going. I realized I could tweet the wisdom I was getting and share it will my tweeps. It was great!

Anyway, here is another really great blog post on the evangelising of the anti-tweeters - http://www.sarahlacy.com/sarahlacy/2009/03/guest-post-a-facebook-addict-gets-twitter-religion.html

So, needless to say (I think), Twitter is becoming main stream and the early adopters (I like to think of myself as one) will be moving on to the next best thing. And Facebook, you are not it. I'm kinda happy with the change in Facebook... now my addiction is disappearing. Instead of checking it every half hour or so, I maybe check it once or twice a day! Whoo hoo!! I guess I don't need that 12 step for FB after all...

Why I feed my addiction to Facebook and how it made me better at my job.

Okay, I don't have an addictive personality BUT I am totally easy prey when it comes to social networking. I don't know why. I never got addicted to smoking or drinking or anything... except social networking. I mean to the point where I check it on my phone at night in bed and tweet "Good morning, Tweeps" in the morning.

On the surface, you may think that seems sick but it gets worse. I manage accounts all over the social networking world for various groups that I represent. That means that more than half my day is spent logging in to Facebook, Myspace, Twitter, Linked-in, etc. Rarely, (but it does happen) I get SNICS (Social Networking Identity Confusion Syndrome ... I just made that up) and comment on a friend's picture while signed into the wrong account but usually I only do what needs to be done for that group. I do, however, make all my personal friends be friends with those identities on FB. :-)

Right, so let's guess that I spend two hours of my work day on social networking sites (for my main job with Ballet Nouveau Colorado), two more hours a day researching new ways to network & reading articles and an additional five hours a week on sites like YourHub.com, Denver Metro Mix, and This Week in Denver. Break out your calculators kids, that is 25 hours a week spent online networking...

One could say that I have a problem if half my week is spent digging online but I disagree. My intimate knowledge of the way Facebook and Twitter work has only enhanced my ability to do my job. I sat at the National Performing Arts Convention (NPAC) in Denver last summer and listened to well established companies complain that they can't reach the newer generation. The generation that wants to "Go Green" and save the planet, the ones that refuse hard mailings, who are the newest philanthropists and theatre-goers, who can't remember what color the yellow pages are and Google you before they meet you... my generation.

You see, my need to devour information and be an early adaptor for technology has served me right as the PR Director for Ballet Nouveau Colorado. I didn't know I wanted to do PR until I realized it is what I do everyday anyway! I devour articles on the internet and in magazines. If someone has a new program... Friendster, Myspace, then Facebook... I want to be a part of it. I taught myself HTML coding so I could make my profiles look nice in the earlier days before they had the easy profile maker that inserts HTML for you. Anyway, I feel like I am going off on a bit of a tangent here. What I really wanted to say is, you can do it too.

Look, there are three steps to how I work.
Seek. Post. Trend.

Seek - You always have to be looking at what's next. Where are people getting their ideas from? How did you hear about this restaurant or bar or theatre group? Google a popular group in your town and find out where they have their events posted. THEN -

Post - Everywhere. I am not kidding. You better be on all the popular sites but get on every free listing you can. Goodness knows someone looks at it! THEN -

Trend - GET GOOGLE ANALYTICS ON YOUR WEBSITE! Or something comparable. Google's is free and easy to figure out. So, see what the trends are. Are you getting a bunch of hits off a website you never heard of? Go there. Figure it out. Post there.
Seek. Post. Trend.

So you read my rant about "new media experts." I am not claiming to be one but it works for me. The biggest thing I tell any group that approaches me for advice is this... if you are a generation or two above me, while not impossible, you may find this type of work daunting (I'm not being mean here... my boss was the one who said it). Hire a recent college grad who either currently knows your org or can learn about your org and have them manage this. The onus of responsibility does not rest solely on your shoulders. You don't have to learn HTML or tweet all day but you need to have someone in your org doing it for you!

Oh and P.S. I heart Facebook especially because I have found friends that I lost touch with over 22 years ago! Don't underestimate the power of the net, homeslice!

P.P.S. I hate that spell check wants you to capitalize "internet" I don't think it needs it anymore...