The Final and Official Iteration of My Capstone

Well.... here it is folks! The final edition of my Capstone. After an intense 10 weeks of writing and then 4 weeks prior of writing the proposal, it is complete.Here is an excerpt from the paper -

Abstract Social media and inbound marketing have been on the receiving end of muchhype in the past five years. Due to the rapid growth of Internet usage,companies find themselves needing to stay current and develop newmarketing tactics. This is especially true for companies whose product is thecontent they deliver electronically through their Web site. The initial depictionof online social media marketing as an easy and cheap/free solution hasproven to be inaccurate. Many companies find themselves lacking for a wayto measure successes with these new tactics that provides an accuratepicture of the success or failure of their online initiatives. This study surveyedconsumer behavior and evaluated extensive historical analytics with theobject of finding a uniform way to measure success. However, the outcomeproves that as of yet there are no definitive measurement tactics but thereare clear best practices to capitalize on success.

If you are interested in reading it in it's full 57 page glory, use this link - Talia Davis CapstoneI welcome feedback and you are welcome to use parts of it as long as it is attributed to me!

I would like to thank the Academy…

Not really...

But I do want to thank my friend Matthue Roth for his kind words! He blogged here and here about his article on The Future of Judaism at Patheos.

And in the process... said this about me:

A few weeks ago, Talia Davis wrote to a bunch of Jewish techy and thinky folks and asked us what we thought about the future of Judaism. Talia is the force of nature behind the religion blog Patheos.com’s Jewish site, and when she chops down a tree, we hear it.

Aww! :) I feel special now. Thanks Matthue!

See:

Capstone – Now I Need YOUR Help!

Hello! So I am in the data collection phase of this capstone and I need everyone's help.

I told my advisors that I have pretty good digital reach and a nice online network, now I have to prove it. I need at least 100 responses to this survey or my data isn't really valid.

PLEASE take this survey and have your friends do it as well. It isn't very long or intrusive, I promise!!! Please take it asaps!

http://www.surveymonkey.com/s/TaliasCapstone

Thanks!

Social Media Experterie…

Yeah, I know that isn't a word. :)

I have been working on my Capstone proposal for the culmination of my Master's degree lately. It is do super soon... and I am just about to wrap up the proposal process. (Now I just have to cut 1000 words... yeah, I'm wordy, we know that right?)

I came across this article on Twitter. I was initially attracted to it because I am a HUGE Sarah Evans fan (I started following her years ago and was very impressed by her ideas). But the other really interesting thing about this article was that I was writing about this very topic.

Too many people calling themselves Social Media _____ (insert platitude here) - guru? expert? ideologue? evangelist?

Fact of the matter is... we are all still trying to figure out the best ways to use social media and inbound marketing. You can have it all figured out and then Myspace becomes "dorky" and Facebook is the new hot thing. Social media and inbound marketing is fluid and ever changing. None of us can really call ourselves experts yet... especially people who were tapped to be the social media point person BECAUSE they have a Facebook profile. Now, nothing against those people (because I was one of them and innovated SM for my organization because I was the only one familiar with it) but it take more than that to understand SM and how to use it.

In completing my Masters in PR & Marketing, one thing that surprised me was job definitions of PR people... one book said 50% of our job is research. There is an impression that you aren't working if you aren't typing press releases or making phone calls, the reality is that we must spend time on the internet and on these tools to innovate.

Here is the article that I was talking about - Is your social media expert really an expert?

I love their bullets... what do you think? My SM professor liked #24 particularly...

Masters Degree and Final Capstone

Hey all -

So I am in the depths of hell that is the research proposal for my Master's Capstone (kinda like a thesis).

My topic revolves around social media measurement. Currently, I am working on the proposal but once I get into the actual paper, I am hoping to reach into my digital network and get advice or opinions from you all.

Some of my twitter followers have expressed and interest in the process and so I will be blogging about it here. If you are interested in following my process, I will be tagging these posts with the tag - Capstone.

If you are not interested... well... sorry. ;) I promise to keep up my odd and varied posting.

Facebook Censorship

I use Facebook daily. In fact, I am on Facebook pretty much all day. That is my job. I post to Facebook for Patheos and I keep my eye out for best practices and new ideas.

Today, I got a HUGE fail whale. Facebook wouldn't let me log in this afternoon because of "site maintenance." In the middle of the day? That's weird.

But then I saw this blog - On Facebook Deactivations

That makes me nervous, people. I post regularly about religion (granted, it's mostly mine and then the Patheos content on the Patheos page but still...) I like the fact that users have the power to get rid of abusive users or hate groups (like these - Hatred of Jews on Facebook, Does Facebook Hate Israel, or "ALL BIG NOSED JEWS DIE I HATE YOU ALL!!!!GAS SHOWERS FOR ALL JEWS!!!!!HITLER YOU ARE GOD!!!DEATH TO ALL JEWS BURN BURN BURN" - kinda messed up, right?) but to take off users because there is a collective of people out there that are mad because some people have left their faith?

This is an issue near and dear to my heart as a Community Manager. I had to develop processes and terms of use for Patheos when I first came on board so I could manage the community functions on the site. I know things get heated on CNN or ESPN forums but on a site dedicated to providing a balanced view on religion and spirituality... yeah, we were pretty sure it would devolve into nasty. Thankfully we haven't had too much of that, yet, but Facebook needs to evaluate how they are going to manage complaints without stripping a ton of people of their FB accounts or letting people be abused.

Something is just wrong here. And there is a fine line between expressing your opinion or belief and being hateful. You can express your faith or belief without using hate speech. When censorship dips it's quill into a scary inkwell and starts eliminating innocents along with the guilty, people start to get more mad.

What a sad world when you have to defend from hate with one hand and hold off big brother with the other.

Ever feel like you were born at the wrong time?

I have... I have a passion for the advertising of the 1950's & 60's. Well, needless to say, my favorite television show is Mad Men.

So when I heard that Banana Republic (one of my favorite stores) and Mad Men were hosting a contest, I knew I had to enter! The prize? Priceless! A chance for a walk on role on Mad Men but the Banana $1000 gift card doesn't hurt! So I got a good friend of mine who is an incredible photographer to take some great pics of me wearing my favorite 50's style (Banana Republic) dress all around Denver! They came out amazingly!

So how does this work? Well, I need all of you to go to this website (AdGirl Talia) and vote for me (you don't have to register). Everyday! :) Please give me 5 stars. The competition is interesting, I would say most of it is headshots and wedding pics, a lot of snaps taken on a night out but there are some die hard Mad Men fans (we call ourselves Maddicts) that have done a good job. The public vote gets you through the first round. Top 10 women and top 10 men. Then the creator of Mad Men makes his choice - 60% on Mad Men style and 40% on creativity. Well, I really hope to win so I need your help! Please vote often and high! :0)

Thanks!!! Oh and here is the link to the other pics from the photo shoot - Photo Shoot (pics by Ben Barefoot)

And here are some pics from the new season (you just try to tell me that I don't look like I fit right in! :)) - Mad Men Season Three

New Crazy Bastard video

This is the best video! Very awesome.

The irony/poignancy is very cool. Notice the signs on the top left of the screen... and Jacob looking like a homeless person...

The end though... classic... and totally not planned!

Watch it here-
[youtube=http://www.youtube.com/watch?v=hEIqwNgzHFE&hl=en&fs=1&]

And share it with your friends, email out one of these links (or tweet it or facebook it)! - http://taliashewrote.blogspot.com/2009/06/new-crazy-bastard-video.html or http://www.youtube.com/watch?v=hEIqwNgzHFE

And be sure to check out www.patheos.com for cool discussions and very interesting articles. (And seriously, Jews, got on those discussion boards. The Evangelicals are kicking our butts!) :o)

A new spin on comparative religion

SO, in my last blog (almost a month ago... yeah, sorry about that) I spoke briefly about my new job at Patheos.

Background - Patheos is a comparative religion website with a fantastic interface. It is a fabulous resource for anyone who is studying religion, wanting to know more about their own traditions, or has questions that have plagued them for years. The site launched on May 5 and it has been SO exciting! We have had some great coverage on the launch. See our Time.com article here. Leo and Cathie (the founders) are really passionate about the site and incredibly articulate about it!

Okay, so my role - I am the Community Manager for the site. You can really break the site into a few sections. There are the Gateways and library where the worlds traditions are cataloged and serve as a great resource. The Public Square is a place where the leaders of the faiths who are chronicled as Gateways can weigh in on some of the hottest, most controversial and thought provoking topics in our world today. And then there is the community section. That is where I come in. In the community, we have groups, blogs, and discussion forums. I have been hard at work creating the governance documents for this community. Leo and Cathie, in fact, everyone at Patheos is really committed to making this a safe place to express beliefs and learn about others. It has been a really cool and interesting and hard process for me but I have created some documents that I am really proud of and I think serve this community really well.

In addition to that, I have been learning about the back-end management and how to use the software that we are utilizing for this website. It is Pluck software and it is just so versatile and awesome. I have to say, I was partial geek before but now I am going into full geek mode! It's a lot of fun. Not only do I do the governance but I have also been charged with the social media aspect. Twitter and Facebook and all that jazz. My specialty! I have been learning so many new techniques and measurement ideas.

So that's the new gig. Really enjoying the co-workers, bosses, and the work. I am very happy I made this decision. On to Chapter Five in The Life of Talia. :)